CSV import is the primary way to add products if you're not using Salsify.
How to Import
Go to Products → click Import Products
Download the CSV template or Excel template (pre-formatted with all column headers). The Excel template ships with an Instructions tab as the first sheet — a table of every field with required/optional flag, description, format rules, and an example. Each header cell in the data sheet also has a hover comment with the same info.
Fill in your product data
Upload the CSV file
Review the validation preview — green rows are ready, red rows have errors
Fix any errors and re-upload, or proceed with valid rows
Click Commit Import
Required Columns
name — Product name
sku — Unique product identifier
mapPrice — Minimum Advertised Price (numeric, e.g., 29.99)
Optional Columns
msrp, asin (Amazon), gtin, upc, walmartItemId, category, brand
Import Behavior
New products (SKU not in database): Created
Existing products (SKU already exists): Updated
Duplicate SKUs in CSV: Last row wins
Example
name,sku,mapPrice,asin,walmartItemId
"Widget Pro 3000",WP-3000,29.99,B08XYZ1234,123456789
Tips
Save as UTF-8 for special characters
No $ symbol in prices
Maximum 10,000 rows AND 10 MB per file (enforced by the API)